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Essam Ahmed

Performance Marketer & Media Buyer

Scaling brands with data-driven advertising across MENA markets.
Turning ad spend into predictable revenue.

About Me

Turning clicks into customers, data into growth.

I'm Essam — a performance marketer based in Cairo with 4+ years of hands-on experience scaling brands through paid advertising and conversion-focused strategies. I've managed over 4M EGP in ad spend and generated 50M+ organic reach across multiple industries.

What sets me apart? I don't just run ads — I build systems. I've even cracked the Threads algorithm — hitting 700K+ organic views in just the first month on a single account.

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Years Exp.

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Ad Spend

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Organic Reach

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Clients

Services

What I Can Do for You

Paid Ads Management

Full-funnel campaign management across Meta, Google, and X — from strategy to optimization and scaling.

Lead Generation Funnels

Build high-converting funnels that turn cold traffic into qualified leads.

Conversion Optimization

A/B testing, creative iteration, and data analysis to maximize your ROAS and lower CPA.

Social Media Strategy

Content calendars, audience growth, and engagement strategies — including viral growth on new platforms like Threads (700K+ views in month one).

Website SEO & Growth Services

On-page SEO, keyword research, and WordPress optimization to drive sustainable organic traffic.

Account Management

Full ad account setup, recovery from bans and restrictions, pixel implementation, Conversion API configuration, and ongoing account health monitoring.

Case Studies

Results That Speak

Verified Proof — Threads Insights (First Month)

Threads Insights — 722K Views
Click to expand

The Challenge

Threads was a new, unproven platform with no clear playbook. The goal: build a financial education presence from scratch and prove organic virality is possible — without spending a single pound — in just 30 days.

The Strategy

Studied the Threads algorithm obsessively. Built a content system mixing hot financial takes, educational threads, and contrarian opinions — posting at optimal times. The entire 700K+ result was achieved within the first month of launching.

The Results

700K+ Views — Month 1
1,044+ Followers
Zero Ad Spend
LinkedIn Feature Post

Problem

Limited organic growth, needed to establish authority in Arabic education without paid ads.

Strategy

SEO-driven content, YouTube CTR optimization, influencer collaborations, and email campaigns for course launches.

Results

50M+ Organic Reach
YouTube CTR ↑ · CPC ↓
Best Youth Platform Award

Problem

Starting from zero — no clients, no systems, no revenue.

Strategy

Built complete marketing systems: audience identification, distribution, irresistible offers, continuous testing, and media plan execution.

Results

25+ Active Clients
500K+ EGP Revenue
18-Person Team

Problem

Needed B2B leads outside Egypt for a niche industrial product. LinkedIn presence was minimal.

Strategy

SEO-optimized LinkedIn content targeting international B2B decision-makers, plus lead gen ad campaigns.

Results

370% LinkedIn Growth
B2B Leads Outside Egypt

Problem

New media platform with zero search visibility. Needed rapid SEO results.

Strategy

Aggressive on-page SEO plus X (Twitter) ad campaigns targeting Gulf countries.

Results

#1 Ranking in 20 Days
Gulf Market Penetration

Dashboard

Ad Campaign Dashboard

Meta Ads

Snapchat Ads

Google Ads

X Ads

Audience Insights

ROAS Reports

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Proof

Experience

Where I've Made an Impact

CurrentJan 2024 – Present

Head of Performance Marketing

APUS Team Freelance

Leading an 18-person marketing team. Scaled from 0 to 25 clients with 500K+ EGP revenue in 13 months. Achieved 700K+ organic views on Threads in just the first month for @financial4awareness.

Jan 2024 – Jan 2025

Digital Marketing Specialist

Financial Freedom Today — Dubai (Remote)

50M+ organic reach without ads. Optimized YouTube CTR, managed WordPress SEO, influencer collaborations, and email marketing.

Mar 2023 – Jun 2023

Digital Marketing Specialist

Baraa Technology — Cairo

B2B marketing for medical gas manufacturer. Grew LinkedIn by 370% through SEO content.

Jan 2023 – Mar 2023

Digital Marketing Specialist

Anwar Al-Yemen — London (Remote)

Ranked #1 on Google within 20 business days. Launched Gulf-targeted X ad campaigns.

2019 – 2023

Earlier Roles

Social Media Specialist at Intro Media & IReach. Built Mostsharak.net — Top 8,000 in Egypt.

Skills

My Toolkit

Ad Platforms

Meta Ads95%
Snapchat Ads75%
Google Ads85%

SEO

On-Page90%
Keywords88%
WordPress92%

Design & Dev

WordPress90%
Shopify80%
PS / Canva85%

AI Tools

ChatGPTClaudeGeminiGrok AIManus AIStitch
AI Integration88%

Tools & Platforms

My Daily Stack

Meta Business Google Ads Google Analytics WordPress Shopify YouCan EasyOrders Photoshop Canva CapCut Trello Slack Threads ChatGPT Claude AI

Testimonials

What Clients Say

"Essam transformed our ad strategy completely. From burning budget to generating qualified leads consistently."

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Ahmed R.

E-commerce Founder

"370% LinkedIn growth in a niche B2B market — his SEO-first approach to social content really works."

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Mohamed B.

Baraa Technology

"He doesn't just run ads — he thinks in systems. Results from day one. Highly recommend."

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Sara K.

Training Platform CEO

Get in Touch

Let's Scale Your Business

Whether you need a full-funnel strategy or want to optimize your current campaigns — I'm ready to help you grow.

New Maadi, Cairo +20 103 393 8661 Available Now