Performance Marketer & Media Buyer
Scaling brands with data-driven advertising across MENA markets.
Turning ad spend into predictable revenue.
About Me
I'm Essam — a performance marketer based in Cairo with 4+ years of hands-on experience scaling brands through paid advertising and conversion-focused strategies. I've managed over 4M EGP in ad spend and generated 50M+ organic reach across multiple industries.
What sets me apart? I don't just run ads — I build systems. I've even cracked the Threads algorithm — hitting 700K+ organic views in just the first month on a single account.
Years Exp.
Ad Spend
Organic Reach
Clients
Services
Full-funnel campaign management across Meta, Google, and X — from strategy to optimization and scaling.
Build high-converting funnels that turn cold traffic into qualified leads.
A/B testing, creative iteration, and data analysis to maximize your ROAS and lower CPA.
Content calendars, audience growth, and engagement strategies — including viral growth on new platforms like Threads (700K+ views in month one).
On-page SEO, keyword research, and WordPress optimization to drive sustainable organic traffic.
Full ad account setup, recovery from bans and restrictions, pixel implementation, Conversion API configuration, and ongoing account health monitoring.
Case Studies
Verified Proof — Threads Insights (First Month)
The Challenge
Threads was a new, unproven platform with no clear playbook. The goal: build a financial education presence from scratch and prove organic virality is possible — without spending a single pound — in just 30 days.
The Strategy
Studied the Threads algorithm obsessively. Built a content system mixing hot financial takes, educational threads, and contrarian opinions — posting at optimal times. The entire 700K+ result was achieved within the first month of launching.
The Results
Problem
Limited organic growth, needed to establish authority in Arabic education without paid ads.
Strategy
SEO-driven content, YouTube CTR optimization, influencer collaborations, and email campaigns for course launches.
Results
Problem
Starting from zero — no clients, no systems, no revenue.
Strategy
Built complete marketing systems: audience identification, distribution, irresistible offers, continuous testing, and media plan execution.
Results
Problem
Needed B2B leads outside Egypt for a niche industrial product. LinkedIn presence was minimal.
Strategy
SEO-optimized LinkedIn content targeting international B2B decision-makers, plus lead gen ad campaigns.
Results
Problem
New media platform with zero search visibility. Needed rapid SEO results.
Strategy
Aggressive on-page SEO plus X (Twitter) ad campaigns targeting Gulf countries.
Results
Dashboard
Meta Ads
Snapchat Ads
Google Ads
X Ads
Audience Insights
ROAS Reports
Screenshot Placeholder
Experience
APUS Team — Freelance
Leading an 18-person marketing team. Scaled from 0 to 25 clients with 500K+ EGP revenue in 13 months. Achieved 700K+ organic views on Threads in just the first month for @financial4awareness.
Financial Freedom Today — Dubai (Remote)
50M+ organic reach without ads. Optimized YouTube CTR, managed WordPress SEO, influencer collaborations, and email marketing.
Baraa Technology — Cairo
B2B marketing for medical gas manufacturer. Grew LinkedIn by 370% through SEO content.
Anwar Al-Yemen — London (Remote)
Ranked #1 on Google within 20 business days. Launched Gulf-targeted X ad campaigns.
Social Media Specialist at Intro Media & IReach. Built Mostsharak.net — Top 8,000 in Egypt.
Skills
Tools & Platforms
Testimonials
"Essam transformed our ad strategy completely. From burning budget to generating qualified leads consistently."
Ahmed R.
E-commerce Founder
"370% LinkedIn growth in a niche B2B market — his SEO-first approach to social content really works."
Mohamed B.
Baraa Technology
"He doesn't just run ads — he thinks in systems. Results from day one. Highly recommend."
Sara K.
Training Platform CEO
Get in Touch
Whether you need a full-funnel strategy or want to optimize your current campaigns — I'm ready to help you grow.